Your own team is enough if someone has social media as an assigned task, and has a good system of templates. An outside partner pays off if you regularly need polished content, for example short videos and carousels, and nobody can make it week after week.
1. The two side by side
| Aspect | In-house team | Outside partner |
|---|---|---|
| Authenticity | Knows the company from the inside and reacts quickly. | Works in the voice of the brand, with your approval. |
| Consistency | Easily slips amid the daily work. | Content planned a month ahead. |
| Quality | Depends on the templates and on practice. | Designers and copywriters work on it, short videos included. |
| Measurement | Happens if there is time left for it. | A monthly summary of which posts worked. |
| Cover | One person’s time, and it stops during holidays. | The team covers, and posting continues without gaps. |
2. Which one to choose
Your own team is enough if
- one of your colleagues has social media as an assigned task
- your content comes mainly from everyday life and your team
- simpler formats, photos and short captions are enough to reach your audience
- you need a good template system, and you handle the rest internally
An outside partner pays off if
- you regularly need short videos and carousels, and nobody can make them
- posting stops for weeks whenever work piles up
- the way you appear does not match your brand identity
- you would also like to complement social media with ads
3. An example from our work
MVM Dome creative partnership Since its opening we have been the creative partner of MVM Dome, a Budapest arena, making its graphics and animations from digital menus to wristbands, so the touchpoints of the venue all come from one hand. See the case study 4. The two together
For many companies the best solution is a mix of the two. We make the content plan and the bigger pieces, for example the short videos, and your team posts the everyday moments and the quick reactions.
For this we hand over editable templates, so the posts of your team fit with the rest of your presence too. The feed stays consistent, and nobody can tell who made which post.
5. What makes content consistent
The secret of consistency is a well-built content plan. If you decide in advance which types of posts alternate, each week you only have to work out what goes into each slot, and you never start from zero.
- Expert posts from which your followers learn something about your field.
- Behind-the-scenes posts about your team and the processes behind your work.
- Case studies and client situations in which your followers recognise themselves.
- Offers and news that point towards the next step.
If these are scheduled a month ahead, posting does not stop even when a busier period comes. And with the templates, even a quick post from your team fits with the rest.
6. What is worth keeping in-house
- Replying to comments and messages, because your team knows the details best.
- The final approval, so every post goes out with your knowledge.
- The behind-the-scenes moments that only your team can photograph.
- Access to the accounts, so it always stays with the company.
If you hand your social media over, it is worth clarifying these points at the start of the collaboration. That way everyone knows what their job is, and it never happens that nobody answers an important message.
7. Frequently asked questions
How much do I need to be involved if I hand it over?
You approve the monthly content plan and the posts before they go out. Beyond that, all you need to do is let us know if something important happens at the company that you would like a post about.
Which platforms do you work on?
Instagram, Facebook, LinkedIn and TikTok, in the mix that suits your brand and your audience.
How many posts do I need a month?
That depends on the platform and your audience. Consistency matters more than volume, so we suggest a pace that can be kept up for months, and set it in the content plan in advance.
Do you manage ads as well?
Yes, if you ask. We set up ads alongside the posts, so your best content also reaches an audience wider than your followers.
What does a month look like?
At the start of the month you receive the content plan with the topics and dates, and you approve the finished posts before they go out. At the end of the month a summary shows you which posts worked.
