1. Shipping costs that only show at the end
One of the most common reasons people leave products in the basket is an unexpected cost in the last step. If the shipping fee only appears at checkout, that is where the shopper decides not to order after all.
Show the shipping fee, or at least the threshold for free shipping, already on the product page and in the basket. This way shoppers arrive at checkout having made an informed decision.
2. The basket page
The basket is the last place where shoppers can still make changes comfortably. Here it should be easy to change quantities and remove a product, with the expected total, shipping included, in plain view.
AI-generated baskets often lack a back to shopping button, or the main button does not lead to checkout, so shoppers do not know what the next step is. You need one clearly visible button that leads to checkout.
3. Mandatory sign-up
Many AI-built webshops ask for an account before purchase, because login is part of the template. On a first purchase this puts many people off, so it is worth allowing guest orders and offering to create an account at the end.
4. Too many fields
AI happily asks for every piece of data an order could ever need. Go through the fields and drop whatever is not needed for shipping and invoicing. Where possible, let the town fill in automatically from the postcode.
For the billing and shipping address, one checkbox saying the two are the same is enough. If both have to be filled in separately, the shopper types the same thing twice and is more likely to get stuck along the way.
5. Shipping and payment options
The methods Hungarian shoppers are used to are often missing from a generated checkout, such as cash on delivery or parcel lockers. Check that the shipping options include the ones your customers use, and that the familiar card logos show at payment.
6. Coupon codes and discounts
A prominent coupon field in the middle of checkout prompts many people to leave the page and go looking for a code. If you have a coupon system, the field can be smaller, behind a link that opens it, so those who received a code find it and everyone else is not distracted.
If a discount applies, show it in the total already in the basket. That way the shopper can be sure the code worked.
7. Elements that build trust
At checkout, shoppers make sure once more that they are in the right place. If contact details or the returns policy are missing, many stop here and order from a more familiar shop instead.
8. Error messages and mobile
Try the checkout on a phone, with wrong data too. AI-generated forms often only flag an error after submitting, and do not show which field is the problem.
Make sure the keyboard matches the field as well, for example a number pad for the phone number and the postcode. It seems minor, yet the discomfort of typing on mobile holds many shoppers back.
9. After the order
The purchase does not end with payment. Check that the thank-you page explains what happens next, and that the confirmation email arrives with the order details.
If these are missing, shoppers stay unsure and often ask by email or phone, which takes up your time too.
10. How to test before launch
- Buy a product all the way through as a guest, on a phone and on a computer.
- Try every shipping and payment method, and check that the confirmation email arrives.
- Enter wrong data on purpose and see whether the error message is clear.
- Ask someone who has not seen the site to make a purchase, and watch where they get stuck.
11. If you want it reviewed
In the full audit of our AI review we go through checkout step by step, and you get a ranked list of issues with screenshots, along with instructions you can use to carry out the fixes in your own AI tool. If a bigger change is needed, our UX/UI design work rethinks the whole purchase journey.
