Brand Sziget, Magic Mirror identity
Brand identity
TomYum,menu design.
TomYum is an authentic Thai restaurant chain bringing the original taste of Thailand to Budapest and Pest County at six locations, with chefs from Thailand. We did a complete redesign of the menu and also photographed the dishes for it. With such a rich offering, dozens of dishes and countless variations, the menu has to be appetising and easy to scan. With fresh food photography and the new design we brought out the character and quality of Thai cuisine, so that choosing becomes part of the experience.
- Client
- TomYum restaurant
- Service
- Brand identity
- Where to find it
- Budapest
Where we started.
The biggest challenge was the size of the offering. Dozens of Thai dishes and plenty of variations had to fit into one usable menu so that guests find their way quickly. Our task was to organise the dishes into a logical, easy-to-navigate structure and to show every dish at its best through photography. In the food photography we focused on the colours, textures and freshness of authentic Thai dishes, so that the picture alone makes you hungry.
What we made.
The new menu became appetising, well organised and worthy of TomYum’s quality.
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