Sziget, Magic Mirror identity
Brand identity
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Take the quizBamba Marha is one of the best-known Hungarian burger brands, and over ten years it has grown into a defining name in Budapest street food. For its tenth birthday we redesigned the entire brand from A to Z and built the celebratory birthday campaign on top of it. The renewed identity keeps Bamba Marha’s bold, energetic character and puts it into an even more confident, consistent form. Only a fraction of the work is visible here, so it is worth sitting down in a Bamba Marha and seeing everything we made in person.
Rebranding a ten-year-old brand that many people love is always a delicate job. It has to be refreshed in a way that regulars immediately feel is still theirs. Our task was to strengthen Bamba Marha’s distinctive orange and black world and its lively voice, and to organise them into a consistent system from the logo through packaging to posters and social media.
For the tenth birthday we built a separate celebratory campaign that turns the anniversary into an event. Because so many pieces were made, this selection only gives a taste. The full experience really comes alive at Bamba Marha’s restaurants and channels.
Disclaimer: some of the photos below were shot on a doorbell camera.
I'm Bence, founder of Gazduig. I answer your message myself, usually within one working day.
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