Frontalit Cargo,brand identity.

Frontalit Cargo is a haulage company that grew out of a family legacy, focusing on international freight and warehousing. The haulage business grew out of a timber industry background and today serves multinational clients with a fleet of thirty vehicles, a subcontractor network and a B2B focus. Our task was to build a completely new identity and brand for the company, formerly known as Kékfankos Trade, reflecting its ambition to bring culture and innovation to Central and Eastern European haulage.

Client: Frontalit Cargo Kft.
Service: Brand identity
Where to find it: Nyíregyháza and online

Where we started.

A name change is a serious stake in itself. An existing, working company had to get a new identity without damaging its market credibility and relationships, while its look moved up a level.

What we made.

The look of the haulage sector tends to be restrained and functional, and Frontalit Cargo wanted to break away from exactly that, so that B2B clients, including premium automotive players, see it as a reliable, modern partner. The identity had to convey stability, a commitment to sustainable growth and an innovative mindset at the same time.

We had to build a visual system that is consistent everywhere from the trucks to the digital channels and expresses the company’s goal of establishing a new kind of culture in haulage.