Urban Oasis,UX/UI design.

Urban Oasis runs reformer pilates studios in Budapest and its own instructor academy at several locations, in the spirit of “Learn. Move. Reform.” We carried out a complete identity change, building a new brand, creating custom illustrations and designing the UX/UI of the entire website. In the client’s own words, they asked for an “inside-out jumper”, the familiar, well-known brand turned inside out, freshly rethought and entirely different from everyone else. The result is a warm, elegant and playful visual world that speaks to everyday heroes.

Client: Urban Oasis
Service: UX/UI design and Brand identity
Where to find it: Budapest and online

Where we started.

The starting point was an existing, well-loved brand that had to be renewed so that the character people loved in it would stay. The “inside-out jumper” expressed exactly that. The familiar piece stays, we just turn it inside out and show it from a new side, and nobody mistakes it for anything else.

What we made.

We built an elegant, calming yet lively visual language with refined typography, a green, turquoise and coral palette and playful custom illustrations, then carried it through the website’s complete UX/UI: class types, schedule and prices, the academy and gift vouchers. With several studios and an academy on the site, the system had to work consistently and be easy to navigate across many subpages.