Editing.com,identity and product design.

editing.com is a new brand, a community-building platform that makes project management and tracking for short and long form video production simple. The product serves three types of users, the client, the project manager and the editor, who can communicate smoothly in one place about the production process and revisions. Our task was to create the complete identity and product experience of editing.com, a clean, familiar yet new platform that weaves branding and product design into one unified system.

Client: Editing.com
Service: Brand identity and UX/UI design
Where to find it: Online

Where we started.

With a new digital product, the biggest question is what goes into the first viable version and what can wait.

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What we made.

For editing.com we had to serve three user types with different needs at once, while the platform makes the whole video production process transparent. The owners came with plenty of good ideas and features, so our job was to prioritise them and define the core of the MVP, the set of features without which the base product would not work.

All of this had to be tied to an identity whose blue and white palette conveys strong professionalism and makes the product comfortable and reliable to use throughout the process.