Upp,brand and UX/UI.

Upp is a mental health app designed to help people maintain their wellbeing and track their personal growth through tasks built into the app. We created its complete identity and UX/UI design, from the logo to the last screen. In an app like this the visual world has to radiate calm, safety and encouragement, because it accompanies users through a sensitive subject. We designed the identity and the interface so that the path of growth feels friendly and easy to follow.

Client: Upp mental health app
Service: Brand identity and UX/UI design
Where to find it: Online

Where we started.

Mental health is a sensitive area, so the interface had to build trust and motivate at the same time, without becoming oppressive or clinical. Our task was to organise the tasks, progress tracking and daily use into a UX that stays light and encouraging on harder days too.

What we made.

With the identity we built a soft, calming visual world that gives the digital experience a human closeness. From the logo through the colours to the structure of the screens, everything serves the user’s calm and growth.