Sziget, Magic Mirror identity
Brand identity
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Take the quizTiszaliget Spa and Waterpark is Szolnok’s new water leisure centre, with slides, thermal and adventure pools and a complete sauna world open all year round. We designed the identity of the spa so that one unified visual language represents the energy and variety of the place. The brand had to speak to families, young people and wellness seekers alike, from a summer splash to a winter recharge. We built the identity so that every age group feels the promise of relaxation and experience in it.
A waterpark offers a huge variety of experiences at once, from fast slides and family pools to a calm sauna world, and a single visual system has to hold this duality together.
Our task was to create an identity that credibly represents both the cheerful, energetic side and the calm of wellness. Because the spa entered the market with a new opening, the identity had to become instantly recognisable and trustworthy for locals and visitors alike.
We shaped the logo, the colour palette and the visual elements so that they work consistently everywhere, from ticket sales to on-site signage and communication.
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