Sárréti Chilifarm,packaging.

Sárréti ChiliFarm is an award-winning, family-run Hungarian chili business that makes its craft sauces, creams, pickles and spices from home-grown peppers, from seed to bottle. We designed the product packaging and created every illustration for it. One of the brand’s main strengths is humour and a characterful product world, so the packaging had to be appetising, funny and easy to recognise on the shelf all at once. With the illustrations and packaging we carried this playful yet quality character across the entire range.

Client: Sárréti Chilifarm
Service: Packaging design
Where to find it: Debrecen

Where we started.

ChiliFarm was already an established brand, so the packaging had to fit its familiar humorous tone while coming together into a consistent, refined system.

What we made.

Our task was to give every product its own illustration and packaging that visually expresses the product’s name and character. With so many products in the range, from mild to extra hot, the visual system had to be scalable and easy to extend.

Together, the illustrations and packaging help shoppers find their way instantly on the shelf or in the webshop and want to taste.