Packaging MyCosmofood packaging
Packaging
Packagingfor food, designed for the shelf.
In front of the shelf, shoppers decide in a few seconds, and in that time they need to understand what the product is and why they should pick it up. We design packaging for that moment, so that nothing comes as a surprise at the printer either.
What is decided on the shelf.
For a food product the packaging is the first, and often the only, chance for a shopper to pick it up.
- 01
New brand, crowded shelf
A new food brand has to build trust from zero on a shelf where almost every product promises health and quality. Here a clean, consistent look is what makes it credible.
- 02
The point of the product is not clear at first
If the packaging does not quickly show what is inside and what it is good for, shoppers choose the product they are used to. The most important benefit has to be readable from a distance.
- 03
Many flavours, one family
In a growing range every flavour needs a character of its own, yet they have to look like one family. The system is best built so that the next product fits in too.
- 04
A familiar voice has to stay
For a known brand the packaging has to keep the tone people are used to, which at Sárréti ChiliFarm is humour, while becoming more consistent and more refined.
What we designed for food brands.
For myCosmofood we designed the complete identity and the packaging in the brand’s launch phase. For Sárréti ChiliFarm’s products we created every illustration as well as the packaging, in a visual system that can grow.
Where you can count on us.
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Packaging design
Packaging designWe design the box or the label on the printer’s dieline, from the mockup to the print-ready file. Along the way we take care of bleed and print colours, so what arrives from the printer is what you approved.
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Identity for new brands
Brand identityIf you do not have a logo and an identity yet, we design them together with the packaging, so the same brand appears from the shelf to the website.
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Illustration and product range
Packaging designEach flavour or product gets its own illustration and colour within a shared system that can be extended later.
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Webshop and product visuals
Social mediaThe packaging mockups also become webshop images and social posts, so you can present the product before it reaches the shelf.
How we work on packaging.
- 01
Shelf check
We look at where and next to which products the packaging will stand, and which benefit has to be visible from a distance.
- 02
Direction and system
We design the visual direction of the packaging so that future flavours and sizes fit in as well.
- 03
Dieline and mockup
We work on the printer’s dieline and show on a mockup how the box or the label looks on the shelf.
- 04
Handover to print
We hand over print-ready files, and if you wish, the mockups also become webshop and social images.
Frequently asked questions.
Do you handle prepress as well?
Yes, we work on the printer’s or box maker’s own dieline and hand over print-ready files.
Is it worth starting with one product?
Yes, but even the first one is best designed so that future flavours and sizes fit into the system. That is how every Sárréti ChiliFarm product, from mild to extra hot, belongs to one family.
Do you create illustrations too?
Yes. Every Sárréti ChiliFarm package has its own illustration, while for myCosmofood the aim was a clean, refined graphic language.
What do you need to get started?
A description of the product and where it will be sold. If you already have a printer or a box maker, we ask them for the dieline.
Do you refresh existing packaging?
Yes. With an established brand we start from what shoppers already know, just as we kept Sárréti ChiliFarm’s humorous tone while bringing the products into a more consistent system.
Let's talkabout your plans.
I'm Bence, founder of Gazduig. I answer your message myself, usually within one working day.