MyCosmofood,packaging.

myCosmofood is a Hungarian, sustainable food brand that makes fruit and vegetable crystals, a concentrate that preserves the active ingredients of the original fruit and vegetables in natural form. In the brand’s launch phase we designed its complete identity and product packaging. For a healthy, premium food product, packaging has to radiate trust and freshness at once and communicate clearly what the product is about. We shaped the identity and packaging to be instantly recognisable and appealing on the shelf and in daily use.

Client: MyCosmofood
Service: Packaging design and Brand identity
Where to find it: Offline

Where we started.

A newly launched food brand had to build its visual identity and product look from zero, in a crowded, trust-sensitive market. Our task was to translate myCosmofood’s natural, healthy promise into a clean, refined visual language, from the logo to the packaging. On the packaging it was especially important that the product’s benefits are quick to understand and that the brand’s premium yet approachable character comes through.