BT Legal,brand identity.

BT Legal is a firm of young, ambitious business lawyers offering full-service corporate legal advice to Hungarian and multinational companies. The founders launched their own firm around shared values, with experience gained in international settings and at leading Hungarian firms, so this is a newly formed brand with a strong professional background. Our task was to create BT Legal’s complete identity from scratch, one that conveys authority, reliability and modern business thinking at once.

Client: BT Legal
Service: Brand identity
Where to find it: Online

Where we started.

For a newly launched law firm, the identity has to build trust immediately, because there is no decades-long market presence to lean on yet.

What we made.

The challenge was to express BT Legal’s dual identity, its legal and its business advisory role, in one visual system. We had to find the balance between the seriousness expected of the legal profession and the firm’s young, results-driven, winning mindset. We needed to build a foundation that is credible in front of a complex business clientele and consistently represents the firm’s values on every channel.