BFG Homes,brand identity.

BFG Holiday Homes offers short-term property management in the premium and luxury segment, where both the owners’ returns and the guests’ experience are held to the highest standard. The brand speaks to an international investor audience, so it needed an identity that communicates reliability, expertise and luxury-level service at first glance. Our task was to turn the BFG abbreviation into a confident brand with premium positioning that speaks to investors and to the demanding guests of luxury apartments alike.

Client: BFG Holiday Homes
Service: Brand identity
Where to find it: Veszprém and online

Where we started.

The first question was the name. Next to the official BFG Vacation Home Rentals L.L.C., the market needed a cleaner, punchier version, and we had to decide whether BFG Properties or BFG Holiday Homes served the brand better.

What we made.

We also explored whether the initials of the BFG abbreviation could form a short, memorable slogan that captures the character of the brand in one sentence. At that point the service had no unified visual system, so we had to build the entire identity from the ground up, in a way that stands out instantly and holds its own in a crowded short-term rental market.