Brand Sziget, Magic Mirror identity
Brand identity
Identity and appsfor festivals and events.
At a festival or in an arena, visitors meet a great many surfaces from the wristband to the big screen, and each one has to make sense at first glance. We bring them together into one system, from the logo to the mobile app.
What falls apart at an event.
An event has little time and many touchpoints, so every gap shows quickly.
- 01
New material every week
At a busy venue, posters and social posts are made all the time. Without a fixed system behind them, every piece looks slightly different and the brand slowly comes apart.
- 02
The sub-brand has to fit in
A festival venue or programme has a character of its own, yet it has to fit into the logo family of the main brand. In such cases we refresh the familiar mark carefully, so visitors still recognise it.
- 03
The app is only opened on the day
Many people only use an arena’s app on the day of a concert or a match, so every feature has to be clear straight away, from tickets to ordering food.
- 04
It has to work on sold-out days
On those days visitors look for information in a hurry and in a crowd. That is when it turns out how quickly the signs and the digital surfaces can be read.
What we designed for events.
We refreshed the Sziget Magic Mirror identity so that the rainbow motif stayed and the sub-brand fits into the Sziget logo family. We have been MVM Dome’s creative partner since its opening, from graphics to animations, and we also redesigned the arena’s mobile app.
Where you can count on us.
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Identity and sub-brands
Brand identityWe design event brands and sub-brands that are strong on their own and still sit naturally beside the main brand.
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Event graphics and social media
Social mediaWe create posters, screen content, animations and social posts from the same system, so they stay consistent in the busiest weeks too.
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Website and app
UX/UI designWe design the user journey from tickets to finding your way on site, so nobody has to search on the day of the event. Development is optional, and we take it on if you need it.
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Ticket sales campaigns
Paid adsWe promote events with Meta and Google campaigns, and use remarketing to bring back those who have already viewed the ticket page.
How we work on an event brand.
- 01
The place of the brand
First we clarify whether it is a standalone brand or a sub-brand of a bigger one, and how much freedom there is within the logo family.
- 02
Concept and foundations
We bring the mark and the visual foundations together in a communication concept that later materials can be derived from.
- 03
Templates
For the materials that keep coming back we create templates, so the weekly news is ready quickly and consistently.
- 04
Ongoing work
If you wish, we keep creating the materials during the season, as we have for MVM Dome since its opening.
Frequently asked questions.
Do you take on ongoing design work for a venue?
Yes, this is how we have worked with MVM Dome since its opening. The materials are made from a fixed visual system, so the pace can be kept up in the busiest weeks too.
Can you design a festival sub-brand?
Yes. For Sziget Magic Mirror we laid down the concept and the identity foundations, and Sziget’s in-house design team finalised the materials used in the communication. We can work this way too if you have your own team.
Do you also develop the app?
Design is our job, and development is optional. We can hand over development-ready designs to your own team, or take on the development on request.
Do you make animations as well?
Yes, we regularly create animations for the Dome’s screens and social channels, from the same visual system as the printed materials.
Do you design for screens and digital menus?
Yes, alongside the printed materials we create digital menus and animations for MVM Dome, along with everything from the wristbands to the sticker on the VIP entrance.
Let's talkabout your plans.
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