More and more businesses make their website or even their logo with AI tools. It is fast, and in many cases a good starting point too. AI, however, does not know who your visitors are and what sets you apart from your competitors, so the result is often generic and hides small mistakes.
The most common mistakes are not conspicuous. A headline that could be true of any company, or a button that does not say what happens next, are small things on their own, yet together they are enough for the visitor to move on.
AI review is an expert review that looks for these mistakes. We go through the material the way a visitor or a client would see it, and compare it with what we know about design and copywriting.
What we examine
- Whether the headline and the offer are clear, and whether they show how you are different
- Whether visitors find the important information, and whether the next step is clear
- Whether the interface works well on mobile too
- Whether the look is consistent and fits your brand
- Whether the texts contain typical AI-sounding turns of phrase or generic, empty passages
For a brand identity the questions are different. We check whether the logo made with AI works at a small size and in one colour, and whether the colours and type form a system or merely stand side by side. We also talk the results through together, so you understand the reason behind every suggestion.
At the end you get a prioritised list of issues, with screenshots and suggestions. If you like, we make the fixes as well, and we also give you instructions with which your own AI tool or developer gets a better result in the next round. We do not review the code, our work covers the design and the texts.
The review is most useful before launch. On a site that is already live it still shows where visitors get lost, though then the fixes have to be made on the running site.
AI review comes in several levels, from a short joint review to a full audit, so you can choose what fits the size of your project. On a smaller site even the quick review gives a lot.
